Behind the Decks and Behind the Scenes: Why Every DJ Needs to Share Their Journey
Let’s face it, everyone sees the highlight reel. The packed dance floors, the bass drops, the crowd going wild. But what they don’t always see is everything that happens before and after the set. The real magic is in the process, and that’s where most DJs are missing a massive opportunity.
Your Journey Is the Brand
People don’t just book DJs anymore, they follow personalities. They want to know you. That means showing more than the gig itself. Show the prep. Show the hustle. Show the passion.
Whether you’re crate digging for vinyl on a Sunday afternoon, organising playlists in Rekordbox, or grabbing a quick espresso before a soundcheck, that’s the stuff that builds connection.
What to Share
If you’re stuck thinking “but what do I post?”, here’s a few solid behind-the-scenes ideas:
Crate Digging Sessions – Share your finds, your fav record shops, or a throwback tune you’ve just rediscovered.
Pre-Gig Rituals – Are you a playlist perfectionist or a last-minute selector? Either way, people love the ritual.
Tech Talk – A quick clip of your setup, a new bit of gear you’re using, or a tip on EQing can show your expertise without being preachy.
Post-Gig Reflections – Did the crowd vibe with your new track? What went well? What flopped? That raw honesty makes you relatable.
Life Between Gigs – Whether you’re gymming, journaling, or just chilling with your dog, it reminds people you’re human, not just a highlight reel.
Why It Works
This kind of content helps you:
Build trust
Show personality
Create engagement
Stand out from the sea of DJs just posting flyers and “who’s coming out tonight?”
It’s not about oversharing, it’s about storytelling. And as a DJ, you already know how to take people on a journey. Just take them on yours, too.
Final Thought
You don’t need to be an influencer to be influential. Just be consistent, be yourself, and don’t underestimate the power of letting people in behind the decks and behind the scenes. That’s where the real connection happens and that’s what builds a brand that books gigs.